Who should be involved
Everyone in the supply chain has a role in a product recall. Who coordinates the recall depends on who is best placed to do so.
Everyone in the supply chain is responsible
Under the Fair Trading Act, everyone in the supply chain is responsible for the safety of their products. Each business in the supply chain has a role in a product recall.
The importer or New Zealand manufacturer
The importer or manufacturer is the first point in the supply chain in New Zealand, so should know the quantities involved and the scope of the potential issue.
The distributor knows which retailer(s) have been supplied with the unsafe product and the quantities involved.
Retailers know the product's target market and the people who have purchased the product (the consumers or end-users).
Who should coordinate or oversee a recall?
This will depend on who is best placed and most capable of doing the task.
For example, an importer or distributor who supplied unsafe goods to a range of retailers may be best placed to coordinate the recall of those goods, as they will know where they have been sold and the quantities involved. In this scenario, the retailers will need to contribute by supplying customer and advertising data, and helping to communicate the recall.
We may be able to provide guidance
If you're considering whether to recall a product, contact us as early in the process as possible.
See Managing a recall for more information.