NZS ISO 10377 Frequently Asked Questions

Answers to your questions about the standard, and why it's good for your business.

Why should my business care about product safety?

Every business involved in the supply of products in New Zealand is responsible for the safety of their products. This includes New Zealand manufacturers, importers, distributors and retailers. This responsibility extends for the life of the product.

If your business is involved in the supply of a product with a safety issue, your business carries responsibility for mitigating the risks to the end user and the public, such as a recall. Where there's a risk to consumers, a recall can be the right thing to do, but recalls can be costly and take you away from your core business. Addressing product safety upfront can help avoid the need for recalls — NZ ISO 10377 can be of significant assistance in using this approach.

Is the guidance provided in this standard relevant for New Zealand businesses?

Yes. The supply chain for consumer products is made up of different parties, often in different parts of the world, and this standard is aligned with international best practice. The guidance will be useful no matter where your business is in the supply chain.

If my business uses this standard, will it be compliant with New Zealand consumer protection regulations?

This standard has been adopted to support — not replace — New Zealand’s consumer product safety laws, regulations and standards. Businesses need to maintain an awareness of and comply with the laws and regulations of New Zealand and the countries where their products are manufactured, imported, distributed or sold.

For example, toys sold in New Zealand that are intended for children 36 months and younger must comply with the Product Safety Standards (Toys) Regulations 2005.

Is this standard voluntary?

Yes. This standard is voluntary and has been developed to provide guidance for businesses to help them assess and manage the safety of the consumer products they supply.

Do I need to apply the whole standard to my business?

No. If your business can’t apply NZS ISO 10377 all at once, consider taking a risk-based approach and focus on adopting the principles for your highest risk products first. Tips on using a risk-based approach can be found in the standard. For example, review your inventory to identify products for more vulnerable user groups, such as children, and focus on these products first.

Can the standard be applied to non-consumer products?

Yes. The principles and processes can be adjusted to work for businesses dealing with non-consumer products. For example, it could be used by a business that supplies building products to trade users, such as importers of electrical equipment or plumbing supplies.

How is the standard different from ISO 10377?

The standard is identical with, and has been reproduced from, ISO 10377-2013 Consumer product safety — Guidelines for suppliers. New Zealand’s adoption of this standard reflects agreement and consensus that the principles and processes discussed in this standard are appropriate for New Zealand.

What organisations were involved in the adoption of this standard?

The committee consisted of representatives from ACC, BusinessNZ, Consumer New Zealand, Farmers Trading Company, Ministry of Business, Innovation and Employment, New Zealand Customs, Fire and Emergency New Zealand, Retail New Zealand, SafeKids Aotearoa and Trade Me.

Where can I get more information on consumer safety for New Zealand products?

The Ministry of Business, Innovation and Employment administers the product safety elements of the Consumer Guarantees and Fair Trading Acts. Some products are regulated by other agencies — including food, medicines, motor vehicles, and gas and electrical products.

See The product safety landscape for more information.

Where can I get more information about consumer safety laws if I’m an importer or an exporter? has information for importers and exporters, including a tool called Compliance matters that can help you find out about compliance requirements that apply to your business. link)

Also see the following pages for more information for importers and exporters:

Where can I get information on recalls?

The New Zealand government maintains a product recalls website that lists recalls and provides product safety alerts for both consumers and businesses.

Product recalls(external link)

The site has a secure area for businesses to notify upcoming Fair Trading Act product safety recalls to the Ministry of Business, Innovation and Employment (MBIE), or to update an existing recall. MBIE works with businesses recalling products to help them through the process and ensure recalls are effective.