Consumer product safety - Guidelines for suppliers

We encourage New Zealand suppliers to use NZS ISO 10377:2017 Consumer product safety — Guidelines for suppliers, to help ensure their products are safe.

About the standard

The international standard ISO 10377 Consumer product safety – Guidelines for suppliers has been adopted in New Zealand to help suppliers ensure their products are safe. The standard takes a whole-lifecycle approach to due diligence, with the goal of ensuring that products are safe for consumers.

The standard provides practical guidance on how to assess and manage the safety of consumer products, and includes:

  • basic principles for addressing consumer product safety, and
  • specific guidance for safety in design, production, and the marketplace.

Who can use it

The standard covers all parts of the supply chain for consumer products, including product designers, manufacturers, distributors, and retailers. The principles and guidance can be scaled to suit businesses regardless of their size or place in the supply chain.

What it doesn't cover

The standard doesn't cover issues such as worker safety, protection of the environment, or social and ethical issues — these are covered by other laws, regulations, and standards.

Benefits of NZS ISO 10377

This standard provides internationally recognised best-practice principles and guidance that businesses can adopt to help manage the safety of their products. By incorporating the product safety principles and processes outlined in this standard, you can assist in protecting your customers from unsafe products, strengthen your organisation’s reputation and brand, and reduce the risk of needing to recall a product.

Free access

We want you to use NZS ISO 10377, so we're offering New Zealand businesses free access to the standard and accompanying guide. To get your free electronic copy, complete the request form below (numbers are limited).

Request copy of NZ ISO 10377

Consumer Product Safety: It's your business video

For an overview of the standard and what it can do for your business, watch the 3 minute video.

product safety its your business video

View transcript


Duration: 3:01

Catherine Beard - Business NZ — Executive Director Marketing

This is an international standard that we've adopted in New Zealand so I think it's going to be hugely beneficial for Business. Anyone who's in the business of designing manufacturing or even importing products that are going to end up with consumers should get right across the standard, and basically what it is, is it's a roadmap of how to do the stuff and It's all laid out there and particularly for small to medium sized businesses who don't maybe have big internal resources to grapple with this sort of thing. This standards going to keep you safe it's going to give you a big checklist of what to do and, how to make sure that your systems and processes are really superb, and you'll be able to foot it with the big boys if you follow the standard.

Jenn McIver - Wishbone Design — Executive Director

Standards matter a lot to us here at Wishbone. We've never developed a product without making sure that it complies with the standard. And the reason is because we need to be transparent to the parents and grandparents who buy our products that the product will be safe for their child to use.

John Noonan - Mitre 10 (NZ) Ltd — Group Manager Imports

To create a product safety culture of might of ten it's really important that we know about the products were bringing into our business we've got to make sure that they meet all standards and requirements and it's also really important that we know our partners and our suppliers are bringing products into our business with full knowledge.

Martin Rushton - MBIE Trading Standards Principal Advisor

So the purpose of NZS 10377 is to give guidance to businesses both large businesses and small businesses around those things they need to consider in the whole supply chain of the product. Everything from the design of the product, through the manufacture process through the distribution and transport processes to placing the product on the shop shelf. At every stage there are factors that can impact on the safety of the end product and this Standard gives guidance to businesses about those things they need to think about when they're considering those elements of the supply chain.

John Noonan - Mitre 10 (NZ) Ltd — Group Manager Imports

10377 is a really useful tool to our business. It adds a framework to allow us to know more about our product. Then once it’s in we know more about the product it's about looking at the very start of the product through to the very end of the product. Does it meet requirements? Have we tested it? Do we know enough about it? Are we measuring the feedback we get on that product? And are we monitoring it appropriately?

So when we're bringing products into the business; for example garden chemicals this product can be pretty dangerous. That's making sure we talk to our suppliers about what ingredients are in here is the documentation behind those ingredients correct and understanding have they gone through the due diligence to make sure the products safe. Putting 10377 into our business forces us to ask those questions and make sure we know more about that product.

Martin Rushton - MBIE Trading Standards Principal Advisor

This standard in one document captures all the things that will help you supply safe products. So we would advocate that businesses take some time out to consider the standard and think about adopting it in their business processes.

If you're not a New Zealand business and would like to purchase a hard copy of the standard, or if you would like more information on related standards, visit the Standards New Zealand website.

Standards New Zealand website(external link)